Behind The Campaign: ’19 & Dangerous’

The strategy behind Ayra Starr's '19 & Dangerous'

· July 18, 2023

Understand the key elements of the campaign behind Ayra Starr’s debut album and how the Nigerian artist was established internationally. The information was provided to us first-hand by Ayra’s team at Platoon and Mavin Records.

What You’ll Learn:

  • How TikTok, traditional PR and effective pitching to DSPs was employed in tandem to raise the artist’s profile
  • How the team defined weaknesses in the campaign and the subsequent strategy to achieve their objectives
  • How the content strategy supported the campaign’s goals
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Video Includes

  • 1 Section