Artist Team Fundamentals

Building an Artist Team for Success - Discover critical positions, success strategies, tenacity, and support.
Sarah · March 30, 2023

For an artist’s music to be successfully received by the right audience, having a strong team behind them is crucial. In this ‘Artist Team Fundamentals’ course, you will learn about the different members of an artist’s team – who they are, what they do, what characteristics they need to be successful, and how they can contribute to the longevity of an artist’s career.

Throughout the course, you will learn about the key roles in an artist team for example, the artist manager, publicist, booking agent, lawyer, social media manager, radio/playlist plugger, and business manager. You will acquire advice on what to look out for when surrounding yourself with the best team possible, and additional information like average fees associated with each role. This course will also provide insight on how some of these roles have historically changed over time.

About Instructor


Sarah is the Learning Operations Manager at Music Ally. She develops Music Ally's learning hub courses on marketing, technology and business for the music industry in addition to delivering live/bespoke training to a wide range of clients like Chrysalis Records, Sony Music Australia and Berklee College of Music. Prior to her role at Music Ally, Sarah built up experience as a musician, songwriter, producer and digital marketer operating in Trinidad & Tobago and Canada leading her to a smooth transition into training and mentoring in her current role.

12 Videos

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Video Includes

  • 9 Sections
  • 1 Quiz
  • Video Certificate