Amazon Music Programming

Learn how to get your music into the ears of more listeners on Amazon Music. In this course, you will learn how Amazon Music is unique in its approach to curation, what its Programming team looks for when curating music for playlists and stations, what programming opportunities exist, and which data points help inform those decisions. As part of this, we will walk you through Amazon Music’s different playlist categories across multiple genres and locales so you become an expert on Programming on Amazon Music – which will help you drive success for your artists on this major DSP. We will also offer useful tips on how to increase discovery via Alexa as well as streams via algorithmic curation. Finally, we’ll cover how artists and their teams can pitch new music for programming consideration using the Amazon Music for Artists app, and how to craft a convincing pitch.