Merchandise can be an important revenue stream, marketing vehicle and help strengthen the relationship between an artist and their fans. Selling merchandise on Amazon means you can reach the company’s large customer base and for fans in the US, you can promote an artist’s merchandise to them on Amazon Music.
In this masterclass, you will learn about why selling merchandise on Amazon and Amazon Music can be an easy and low-risk way to start selling merch or a worthwhile addition to an artist’s existing merch strategy. We will explain the different ways of selling through Amazon and how to identify which solution is the best for your artist’s current situation, how to get set up, as well as everything you need to know about fees and revenues. On top of that, we’ll show you what kind of products artists and their teams could create and how to promote them to the artist’s fans to give you inspiration to further drive your artist’s merch business.