5 Creative Ways To Tease New Music

Different approaches to modern teaser campaigns

Marlen · August 8, 2023

In this video, we will show you 5 inspiring examples of artists teasing their upcoming single releases to reach and excite their audiences. The examples range from digital activations on platforms such as SoundCloud, Discord, and Instagram to real-life stunts and creative partnerships.

What You’ll Learn:

  • How to generate excitement for new music
  • A range of modern teasing strategies across different platforms
  • Which tools you can use for Instagram DM announcements and phone hotline teasers

About Instructor


Marlen is the Head of Marketing & Audience at Music Ally, where she leads on the development and execution of marketing strategy and marketing innovation services for artists and their teams. She’s helped artists across a range of genres, territories and audience sizes to fine-tune their digital strategy, build their fan community, and execute creative digital campaigns. Marlen started her career in the music industry working for Universal Music Group & Brands in Germany and Switzerland, before obtaining a Masters in Music Business Management at the University of Westminster in London. She’s a passionate fan of pop music and loves an empowering pop anthem.

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