Behind The Single: Justė, Jaxstyle, Jon – “Turn The Lights Off”
Track: Justė, Jaxstyle, Jon – “Turn The Lights Off”
Released: 7 Nov 2025
Label: Spinnin’ Records (Warner Music Group)
- Metrics:
- Over 37m million streams on Spotify
- 1bn global radio plays
- #1 across Europe’s Shazam charts
- #1 in Poland for six weeks, three weeks in Sweden
- Featured on BBC Radio 1
Rising 23-year-old Lithuanian DJ and producer Justė joins Danish singer and producer Jon Nørgaard and rapidly climbing Danish DJ Jaxstyle for “Turn The Lights Off” – a club-ready revival of a track that first made its way to the top of the Scandinavian charts 15 years ago.
At the end of 2025, the new version started gaining momentum through TikTok, amplified by its successful fit at the intersection of nightclubs, radio and streaming.
Fuelled by Euro club scene magnate and 2006 Popstars Denmark winner-turned-fastest-Danish-platinum-for a debut-album-ever Nørgaard, Justė has recently become the first Lithuanian artist to reach the Top 15 on European radio.
Both Justė and Jaxstyle recently signed to Spinnin’ Records. With “Turn The Lights Off”, the team saw an opportunity to bridge nostalgia with modern electronic music.
We spoke to Jon and Justė about the song’s history, their release strategy and the duckling-to-swan story behind Justė’s rise to the world’s top turntables.
Core Marketing Drivers
- A successful modern take on a 15-year-old track
- A TikTok viral dance meme featuring Jon Hamm in ‘Your Friends And Neighbors’
- Targeting underutilised yet highly populated regions, like Poland
- Taking a chance on an underdog like Justė
Actionable takeaways
Compiled by Music Ally’s team of marketing experts, these condensed action points are to help you get started and apply them to your own work:
- Turn constraints into strategy. Jon’s fear of flying limited international networking, which coincidentally forced a deeper focus on domestic talent development.
- Watch for nostalgia signals. Consider updating older catalogue tracks with modern production and new artists, especially when they resurface for themselves on social platforms.
- Artist development still matters. Don’t get lost in the algorithm sauce. Intensive mentorship and skills training is the best way to accelerate an artist’s growth.
- Don’t ignore underserved markets. Like Poland, large populations with less industry competition can offer major growth opportunities.
- Memes can revive catalogue. Memes from many origins can rapidly reignite interest in older tracks, and introduce them to new audiences.
A gamble that turned into career-defining domestic success
Jon’s relationship with “Turn The Lights Off” had already gone through several phases, before it was reborn for 2025 audiences.
Jon: “Around 2007 or 2008, I was trying to find my way in music, and it was a bit difficult. I took all of these different jobs. I worked part time as a PR agent, did dance events, I did a radio job. On the radio, I was really bored with what we were playing. The thing is when you’re a host, you’re listening to the same song about a million times a week. So I wanted to play some new music.”
Alongside his friend Christian, Jon turned to illegal downloading on Napster to dig through the European dance charts for hidden gems.
Jon: “We basically downloaded the dance charts around Europe, and were listening to these songs. If we found something we liked, I started playing it on the radio. And as time went by, a lot of the songs we picked started blowing up. Not because of us, but because we just had a flair for syncing with trends.”
One of these discoveries led Jon to take a gamble, which became a career-defining moment. The track, ‘No Superstar’ by a Swiss act called Remady P&R, was number 60-something on the Switzerland charts at the time.
Jon: “I reached out and bought the licence for Scandinavia. I didn’t have the money myself, so I had to borrow it from my grandmother. That song went number one in Denmark, and was number one on the Norwegian dance chart for 30 weeks.”
A full-circle moment
Jon also reflected on how a fear of flying turned into an unexpected virtue – namely focusing on local talent over looking on an international basis.
Jon: “When you’re afraid of flying, you don’t go to all the big conventions. I don’t go out meeting people in the music business. It’s not that I don’t think they’re incredible or that I think they’re scary – it’s just that the competition isn’t really scary. It was easier to focus on Denmark and build something here.”
“So I just started signing local talent, and the first artist I signed was Kato. I was his manager for ten years, and he didn’t have a single, so I gave him “Turn The Lights Off” which I had bought as a licence, and he had a big hit with it. So it’s kind of the story that keeps on repeating itself. A full circle moment. I kickstarted one DJ career with this song, and now we’re kickstarting a new one. It’s pretty incredible.”
“Turn The Lights Off” goes modern
The catalyst for the track’s revival came one Sunday morning, when Jon checked his phone.
Jon: “I did “Turn The Lights Off” 15 years ago, and I could see it was going viral. Very quickly we decided to do a new version, simply because the old one was outdated and Justė was the priority artist we wanted to work with and invest in.
Back then, the song was this uplifting, piano-driven Swedish House sound. I was listening to it, and the vocal sounded outdated. We recorded the new version with Justė, and it went viral in two weeks.”
The 2025 version was recorded with Justė, who had never worked in music nor released a track before.
Justė: “Before the new version, some things had already happened. Being an artist also meant being a producer and being a DJ. I got the opportunity to learn everything at once. Jon became my manager, and my friend, the person that has helped me with everything. Everything came really fast.”
Jon: “Justė had just moved from Lithuania to Denmark. She was supporting herself, and working really hard at a physically demanding job. I had a lot of respect for her just from our introduction. So we set up an extremely steep learning curve for her in terms of getting her introduced to DJing.
She’s training extremely hard in every way, and she is out-manoeuvring all the artists we’ve ever worked with. I’ve done maybe 250 golden and platinum records, and most of the DJs coming out of Denmark have been through this office. Determination-wise, no one comes close to her.”
“Going into details, checking out which radio in Romania is playing this song … it’s not something people do. It’s about going the extra mile.”
Jon Nørgaard
Small roster, big detail
The team has a deliberately small roster, which has allowed them to hone in on the full potential of benefits for each artist.
Jon: “We work around the clock. We have an extremely determined team with seven people, and we don’t work with many artists. We work from a small roster, because the hits are in the details.
Everyone can release songs. Everyone can wear cool sunglasses on artwork. But going into details, checking out which radio in Romania is playing this song, contacting them, doing a lineup, it’s not something people do. It’s about going the extra mile.”
The mindset of staying detail-oriented and chasing every available opportunity has also shaped their regional strategy.
Jon: “We’ve been on promo tours in Poland, and found out no one goes to Poland. And I’m like ‘What the fuck, there’s 40 million people living here.’ From now on, we’re just going to Poland every time we can.”
The Jon Hamm effect
The new version of “Turn The Lights Off” benefitted from a viral TikTok moment involving a scene of Jon Hamm from his series ‘Your Friends And Neighbors’, fittingly hamming it up on the dance floor.
Someone put the show clip to “Turn The Lights Off”, which blew up on socials in Ukraine, Russia and the Netherlands.
Jon: “Obviously the meme has been a gamechanger. The old version was a huge hit in Russia, and someone we don’t know picked up the song, remembered the good days on the dance floor, did this meme and it exploded. Apparently other people had the exact same feeling.”
This set off a wave of remixes, as is a massive bonus amplification driver in dance music.
Jon: “There are already a lot of remixes. The guy behind Eiffel 65 – the biggest DJ in Italy – did one. And we have a really, really big one coming, which we can’t announce yet, but it’s coming.”
From duckling to swan
Alongside the music, the team is also working on building Justė a visual identity that encapsulates her story. For this, Jon points to a classic Hans Christian Anderson fairytale.
Jon: “We’ve been looking at the story “The Ugly Duckling”.” (To Justė) “Well, you know you’re not an ugly duckling. But it’s a transformation story about coming from another life, having a dream as an underdog, and then spreading your wings.”
Justė: “My logo is a swan with my name. Later on, I think we will also try to push out this idea and the story we want to tell.”
The logo also ties back to Justė’s hometown in Lithuania, for which the city’s emblem is a swan.
Jon: “She represents the city, and she represents the story. Justė is really paving the way for Lithuanian electronic music and showing people you can do big things, even though you might come from a place where there’s no tradition of making it big in music.
She’s gonna be the biggest female DJ in the world. And when we’re done with that, we’re going after the men.”
If that doesn’t tell you enough about Jon’s attitude towards ambition, he also elaborated further.
Jon: “I think being ambitious is extremely healthy, and it helps you drive the project. It’s always about setting an end goal. Then you know the plan to get there. It’s never going to be Plan A, it’s going to be Plan B, or E, or F or something. It’s going to evolve. But as long as you know where you’re going to end, you’re going to find your way.”
