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Behind the Single: Libianca

5K Records is a relatively small label within the Sony Music family. When the team signed the track “People” by Libianca in early December 2022, the industry was preparing for a rush of Christmas hits to enter the charts and offices to shut down.

Behind The Campaign: Rêve

Canadian singer Rêve broke through in her home country with her third single, ‘CTRL + ALT + DEL’ in September 2021, and it has since been certified gold there. The team at Universal Music Canada talk through the campaign and their plans for the future.

Behind The Single: Thundercat – ‘Them Changes’

Viral hits emerge frequently on TikTok, and when they do, that’s when the work really starts for marketing teams. We talked to Will Slattery, VP of North American Marketing Operations at Ninja Tune, whose team worked behind the scenes to maximise the success of Thundercat’s viral track “Them Changes” – spawned by a TikTok user’s sped-up version.